Matt LaClear

About Matt LaClear

I believe practical experience matters more than hype. I'm a 15-year marketing veteran focused on practical SEO and marketing that helps small businesses grow.

My Story Isn't About AI. It's About Business.

For over 15 years, my world has been marketing for small, traditional businesses. I've lived in the trenches, managing over 13,000 SEO campaigns since 2009. My job has always been about one thing: getting tangible results that business owners can see on their bottom line.

I remember talking to my local mechanic—a guy I've trusted for years—and he was pulling his hair out trying to use new tools for a simple flyer. He said, "It sounds like a robot wrote it." That’s when I realized the problem wasn’t the tech — it was the gap between the tool and the real-world business context.

That’s why I built this site: to share practical playbooks, walkthroughs, and examples that help business owners get better outcomes without the hype.

My Promise to You

You don't need another fast-talking techie. You need a practical partner who understands your world. Here's what that means.

We'll Speak Plain English

No confusing tech jargon, ever. We'll talk about your business and your goals in a way that makes sense to you.

We'll Focus on Practical Results

If a strategy doesn't save you time or help you get customers, we don't do it. Everything we do is focused on your bottom line.

I'll Respect Your Time & Budget

My goal is to be a trusted partner, not just another vendor. I'll provide clear, upfront pricing and will never waste your time.

What to Expect Here

Clear writing, practical resources, and ideas you can put to work quickly.

Practical Resources

No fluff — just playbooks, examples, and frameworks that make marketing easier to execute.

Examples & Frameworks

Practical examples and repeatable frameworks you can apply to your marketing.

Podcast Walkthroughs

Short episodes with practical SEO and marketing ideas you can apply quickly.

Beyond Business

When I'm not working on marketing and SEO, here's what keeps me busy.

Podcast

Amplified SEO

For real SEO pros who use modern tools to scale strategy, not replace it. I share tactics and insights from managing 13,000+ campaigns—short episodes, big ideas.

Listen on Spotify View All Episodes

Away From Screens

When I’m not working, you’ll usually find me camping or fishing. It’s how I reset and stay grounded.

Why This Matters

I believe the best work comes from people who have lives outside of work. The outdoors keeps me grounded, curious, and patient—qualities that make me better at building and sharing practical ideas.

Let's Connect

If you want help with SEO, content, or making your marketing easier to execute, start with the featured article, the podcast, or send a note.

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