Frequently Asked Questions

Four core services: SEO + GEO (search and generative engine optimization), web design for Lansing-area businesses, editorial link building across the US, and reputation management. Each can run standalone or as part of a combined growth plan.

Yes. Web design is focused on Lansing-area service businesses, but SEO, link building, and reputation management are available nationwide. Over 13,000 campaigns have been delivered, with 19+ featured case studies published on this site.

Service businesses of all types: contractors, healthcare, legal, real estate, home services, ecommerce, SaaS, and more. Browse the case studies page for 19+ featured case studies.

GEO stands for Generative Engine Optimization—optimizing your content to appear in AI-generated answers from tools like ChatGPT, Google AI Overviews, and Perplexity. If your customers search online, you need visibility in both traditional and AI search results. Learn more on the AI-first SEO framework post.

Yes, and most clients do. A common stack is web design plus SEO plus link building. Bundled plans are coordinated around a single strategy so the work compounds rather than conflicting.

Absolutely. We’ll audit your existing site for technical issues, content gaps, and UX problems as part of onboarding, then build an SEO campaign around your current platform.

SEO engagements typically start at $1,500/month for local campaigns and scale based on competition, keyword count, and market scope. You’ll get a fixed quote after the free consultation—no hidden fees.

Web design plans start at $2,500 setup + $175/month for hosting and security (Core Stability). Growth Engine is $5,000 setup + $1,250/month with ongoing CRO optimization. Market Leader is a custom quote at $3,500/month with bi-weekly sprints and content strategy. See full details on the web design pricing page.

Link building campaigns start at $1,000/month for foundational placements. Pricing scales with the number of links, target authority level, and niche competitiveness. All links are editorially placed—no PBNs, no spam. Visit the link building page for more details.

No. All services run month-to-month. You can cancel at any time with 30 days’ notice. You always own your domain, content, and data.

You keep everything: your domain, your content, your data, and any work completed. There is no penalty, no clawback, and no proprietary lock-in. Your site stays live and you receive a full handoff package.

Most clients see measurable ranking improvements within 90–120 days. Local SEO campaigns in lower-competition markets can show movement in 30–60 days. You’ll receive monthly progress reports with transparent data.

A typical Starter or Growth site launches in 3–5 weeks. Authority-level builds with content strategy and integrations run 6–10 weeks. The timeline depends on content readiness and feedback turnaround.

Monthly reports include ranking changes, traffic data, conversion metrics, and a plain-English summary of what was done and what’s next. You also get direct access to Matt—no account manager middlemen.

No one can guarantee specific Google positions—anyone who does is not being honest. What I do guarantee: transparent monthly reporting, ethical white-hat methods, and a clear strategy aligned to your revenue goals.

A 30-minute call where we review your current site, identify quick wins, discuss goals, and outline a recommended plan with fixed pricing. No obligation, no sales pressure. Book yours here.

Three things: 17 years of hands-on experience (not outsourced teams), full ownership of your assets from day one, and a performance-first static architecture that keeps sites fast and secure without bloated page builders.

New builds use a performance-first static HTML architecture—no WordPress, no page builders, no plugin bloat. This means faster load times, better Core Web Vitals, and near-zero maintenance overhead. If you have an existing WordPress site, we can work with it or migrate you.

Book a free consultation or call (844) 660-4096. We’ll review your current situation, identify opportunities, and give you a fixed quote—typically within 48 hours.

Yes—share links freely. If you’re reusing content in an email or internal documentation, it’s best to link back to the original page for context and updates.

Yes—send a note via the contact page. If it’s a bug, include the page URL and what you expected to happen.