Privacy Policy

Welcome to mattlaclear.com. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.mattlaclear.com.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Personally identifiable information, such as your name and email address, that you voluntarily provide when you submit a message through our contact form.
• Usage Data: Information our servers automatically collect when you access the Site, such as your IP address, your browser type, your operating system, your access times, and the pages you have viewed directly before and after accessing the Site. This data is measured in Google Analytics 4 (GA4), which we deploy via Google Tag Manager (Container ID: GTM-WSX6L2GZ) only after analytics consent.

How We Use Your Information

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

• Deliver the services or information you requested.
• Communicate with you regarding your appointment and our services.
• Respond to messages and requests you submit via our forms.
• Improve the efficiency and operation of the Site.
• Monitor and analyze usage and trends to improve your experience with the Site.

Disclosure of Your Information

We do not sell, rent, or lease your personal information to third parties. We may share information we have collected about you in certain situations:

• By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
• Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf as described below.

Third-Party Service Providers We Use

The following vendors process personal data on our behalf. Each operates under its own privacy policy:

• Google Tag Manager & Google Analytics 4 (GA4) (Alphabet Inc.) — We use Google Tag Manager (Container ID: GTM-WSX6L2GZ) to deploy analytics tags, including GA4, after consent is granted. These services may collect your IP address and browsing behavior. If you decline analytics cookies via our consent banner, GTM and GA4 tags are not loaded on your device/browser. Google Privacy Policy
• ConvertKit (ConvertKit, LLC) — If you subscribe to our newsletter, your email address and first name are stored with ConvertKit, our email marketing platform. You can unsubscribe at any time via the link in any email we send. ConvertKit Privacy Policy
• Formspree — Contact and lead forms (including consultation and link building request forms) are processed through Formspree. Information you submit (such as your name, email, company details, website URL, and message) is transmitted through Formspree's servers so we can receive and respond to your inquiry. Formspree Privacy Policy
• Calendly (Calendly, LLC) — If you schedule a consultation through our booking flow, your contact details and appointment preferences are processed by Calendly so we can coordinate your meeting. Calendly Privacy Policy

Cookies and Tracking Technologies

We may use cookies and similar technologies to help us understand website usage and improve your experience. When you first visit our website, you may be presented with a cookie/analytics consent banner. If you do not accept analytics cookies, we do not load Google Tag Manager or GA4 measurement tags on that device/browser. You can also control cookies through your browser settings (including clearing stored site data), but removing or rejecting cookies may affect some site functionality.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal data:

EU / EEA Residents (GDPR)

If you are located in the European Economic Area, you have the following rights under the General Data Protection Regulation:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request that we correct inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where we have no legitimate basis for retaining it.
• Right to Data Portability: You may request a machine-readable copy of your data to transfer to another controller.
• Right to Object: You may object to our processing of your data for direct marketing or where processing is based on legitimate interests.
• Right to Restrict Processing: You may request that we limit how we use your data in certain circumstances.

To exercise any of these rights, please email us at help@mattlaclear.com. We will respond within 30 days. Note that some rights may be subject to limitations where we must retain data for legal or contractual obligations.

California Residents (CCPA)

California residents have the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To submit a California privacy request, contact us at help@mattlaclear.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by updating the "Last Updated" date of this Privacy Policy. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

Contact Us

If you have questions or comments about this Privacy Policy, please contact us at help@mattlaclear.com or through the contact form on our website.

For details on inclusive design and usability support, please review our Accessibility Statement.