Stronger visibility, trust & lead quality · Senior-led since 2009 · 13,277+ campaigns delivered · U.S.-based senior team

Skip to main content
Matt LaClear

Public authority footprint

Media & Press

Podcast appearances, guest interviews, published works, and press resources. Matt LaClear has been sharing practical SEO and marketing insights with audiences for 17 years alongside our senior strategists.

On deadline? Jump to appearances, press kit assets, or booking details.

For editors Fast access to bio copy, usable angles, and assets that are ready to publish. This page is designed to reduce deadline friction without forcing people through email first.
For hosts Use the appearance history to gauge tone, topic fit, and interview depth quickly. The goal is to show how the founder thinks out loud, not just what credentials exist on paper.
For buyers This authority layer helps connect the founder voice to the team, the frameworks, and the work itself. It turns scattered proof into a more coherent trust picture.

Quick answer

Why would someone use this page first?

Use the media page when you need fast proof that the founder perspective is public, specific, and commercially grounded. Editors can pull bio and booking details from it, podcast hosts can review interview fit, and buyers can verify that the authority story extends beyond sales copy.

Review appearances Open press kit assets Read founder profile Send a media inquiry
Start with public appearances Pull press-kit assets Jump to booking details

Editorial shortcut

This page works best when you need a founder-quality signal fast

The media route is where public appearances, owned authority assets, and practical booking details get stitched together. Instead of forcing visitors to infer expertise from a single interview or a single bio paragraph, it shows the full pattern.

If you are qualifying a guest, researching a source, or deciding whether the founder perspective is commercially grounded, this page gives you the fastest complete picture.

Interviews + assets Appearance history and publishable materials live together so trust can be evaluated quickly.
Book + podcast Owned authority properties reinforce the public interview trail instead of leaving it isolated.
Same-day materials Booking and asset logistics are structured to support editorial timelines, not slow them down.

17 Years

Publicly discussing practical SEO and growth systems

13,277+

Campaigns informing the ideas behind interviews and frameworks

Book + Podcast

Owned authority assets tied to the same operating system

Press Kit Ready

Bio, talking points, assets, and booking details in one place

Common follow-up questions

How this page helps editors, hosts, and buyers

What is the media page for?

It is the public authority hub that consolidates appearances, bio copy, downloadable assets, and booking information so credibility can be evaluated without hunting across multiple pages.

Where should an editor or host start?

Start with the appearance history to gauge tone and topic fit, then move to the press kit for ready-to-publish bios, suggested angles, and same-day asset details.

How does this page help buyers?

Buyers use it as a trust signal. It shows that the founder voice is visible in interviews, books, frameworks, and the operating model—not just in website marketing copy.

Best next step by visitor type

Editors

Go from appearances to the press kit if you need fast bio copy, assets, and usable framing.

Hosts

Use the appearances first, then jump to booking details once the topic and tone feel like a fit.

Buyers

Use this page as public proof, then move to the team or services pages for delivery context.

Press Routing

Choose your media path

Pick the fastest path based on what you need for your publication, show, or event.

Podcast Host

Review prior interviews, discussion topics, and sample episodes before outreach.

Journalist / Editor

Use the bio, downloadable assets, and approved talking points for fast coverage.

Event Producer

Go straight to booking details and media contact for speaking and feature requests.

Featured On

DigitalMarketer Podcast The Entrepreneur Way Business Creators Radio Show Business Innovators Radio

Why This Page Exists

Why Producers, Editors, and Buyers Use This Authority Footprint

The media page is not just a list of appearances. It is the public proof layer that shows the founder perspective behind the business is specific, discussable, and grounded in real campaign work.

Practical Depth

The ideas come from delivery, not content theater

Interviews, frameworks, and talking points are built around the same real-world client pressures the business deals with every day — ranking gaps, authority gaps, conversion friction, and AI-era trust problems.

Founder Visibility

The public voice maps back to a real operator

This page makes it easier to verify that Matt is not only running campaigns behind the scenes, but also publishing ideas, speaking about the work, and making the strategic logic visible.

Buyer Confidence

Prospective clients can trace the authority trail

For commercial visitors, the page helps connect the founder profile, the team, the book, the podcast, and the public methodology into one more complete trust picture.

Press Efficiency

Editors and hosts get fast access to usable material

Bio copy, interview themes, assets, and booking details are all meant to reduce friction when a publication or show is working on a deadline.

Appearances

Media Appearances

Interviews, podcast guest spots, and industry features where Matt has shared insights on SEO strategy, link building, and practical marketing for small businesses.

Guest Interview

Navigating SEO and Ranking Your Website

DigitalMarketer Podcast — Episode 26

Matt joined the DigitalMarketer team to discuss why ranking alone isn't enough without a tested offer, how client expectations of SEO agencies have evolved, a fresh approach to earning backlinks, and the strategy behind getting high-authority websites to link to your site.

Recent topics discussed: offer validation before SEO scale, modern backlink outreach, and expectation-setting with service clients.

Listen Now
SEO Strategy Link Building Client Expectations

Guest Interview

Building a Better Way to Market Your Business

The Entrepreneur Way — Episode 1537

Matt joined host Neil Ball to discuss how small businesses can leverage referral targets for big dividends, practical SEO tips for getting real results, and why mastering your mindset is the foundation for entrepreneurial success.

Recent topics discussed: referral-first growth strategy, practical SEO priorities, and founder mindset for sustainable scale.

Listen Now
Marketing Strategy SEO Tips Entrepreneurship

Guest Interview

SEO Expert and Founder of Your Ad Squad

Influential Entrepreneurs with Mike Saunders — Business Innovators Radio

Matt joined host Mike Saunders to share how his team pursues the best referral prospects in any industry to double client business size, his aggressive follow-up philosophy, and how SEO drives real growth for companies of all sizes.

Recent topics discussed: follow-up cadence that drives replies, referral targeting systems, and SEO execution that impacts pipeline.

Listen Now Watch on YouTube
SEO Referral Strategy Business Growth

Guest Interview

Growing Your Small Business with SEO and Link Building

Business Creators Radio Show — Episode 367

Matt joined host Adam Hommey to break down how to get premium link prospects to genuinely value linking to your site, whether SEO and link building are really dead, and the number one thing small business owners can do to start growing today.

Recent topics discussed: premium link prospecting, what still works in SEO today, and immediate growth actions for small teams.

Listen Now
Link Building SEO Strategy Small Business Growth

Proof checkpoint: Validate fit by reviewing full appearances above, then use the press kit and booking section for final production details.

Authority

Published Works & Shows

Books, podcasts, and resources Matt has created to help marketers and small business owners succeed.

Authority First book cover by Matt LaClear
Book

Authority First

A practical guide to building real authority in your market through content, strategy, and consistent execution — not shortcuts.

View on Amazon
Rankings and Retainers podcast cover
Podcast

Rankings & Retainers

For real SEO pros who use modern tools to scale strategy, not replace it. Short episodes, big ideas from real client campaigns.

Spotify All Episodes →

Connected Proof

Follow the Authority Trail Back Into the Business

Founder Profile

Use the founder profile to inspect strategy judgment, public philosophy, and the decision-making layer behind client recommendations.

Review founder profile →

Senior Team

Meet the specialists who carry the technical, authority-building, and client-experience lanes around the founder strategy layer.

See who handles delivery →

Service Structure

See how the public authority footprint connects back to the actual services and delivery model behind the work.

Review services →

Press Kit

Press Kit & Bio

Everything you need to feature Matt in your publication, podcast, or event.

Bio options Short and medium versions are already written for publishing speed. Use them as-is or trim them without losing the key authority signals.
Interview themes The suggested angles stay close to search, authority, and delivery reality. That makes conversations more useful for the audience and easier to position editorially.
Booking logistics A simple operational layer keeps producers from chasing basics over email. Lead time, timezone, format fit, and asset turnaround are all surfaced here.
Matt LaClear headshot

Matt LaClear

Marketing & SEO Strategist

Matt LaClear is a marketing veteran with 17 years of experience helping small businesses grow through SEO and digital marketing services. Over the past 17 years, he has managed 13,277+ SEO campaigns across dozens of industries, delivering real-world results — not hype. He is the author of Authority First and host of the Rankings & Retainers podcast. Based in Lansing, Michigan. For deeper frameworks and practical walkthroughs, read the blog.

Topics Matt Covers

SEO Strategy AI & Marketing Link Building Small Business Growth Content Strategy Local SEO Reputation Management

Copy-Paste Bio Options

Short Bio (50–70 words)

Matt LaClear is a marketing and SEO strategist with 17 years of campaign experience and 13,277+ SEO campaigns managed. He is the author of Authority First and host of the Rankings & Retainers podcast, where he shares practical growth frameworks for service businesses and agencies.

Medium Bio (100–130 words)

Matt LaClear is a Lansing-based marketing and SEO strategist with 17 years of experience helping businesses grow through search visibility, authority-building, and conversion strategy. Across 13,277+ SEO campaigns, he has worked with small businesses, national brands, and agency partners across multiple industries. Matt is the author of Authority First and host of the Rankings & Retainers podcast, where he breaks down practical systems for SEO, AI-era discoverability, and client acquisition. His media appearances focus on actionable strategy, not theory, with clear guidance teams can implement immediately.

Suggested Interview Angles

  • • What changed in SEO after AI answers became the first touchpoint for many buyers
  • • How local businesses can compete without enterprise budgets
  • • What makes link building ethical, durable, and worth reporting to clients
  • • How to structure content so it earns both rankings and recommendations
  • • The "authority-first" framework for long-term growth without shortcuts
  • • Common agency retention mistakes and how to fix them with better delivery systems

Preferred Show Formats & Booking Logistics

Format: 25–45 minute podcast interviews, panels, and virtual talks
Audience fit: Founders, marketers, agency operators, local business owners
Lead time: Typically 7–14 days for new bookings
Recording: Remote studio setup with quality mic/video available
Timezone: Eastern Time (Lansing, Michigan)
Assets turnaround: Bio, headshots, and logos typically same day

Downloadable Assets

Logo (SVG) Logo White (SVG)

Media Contact

Best next step

Follow the route that matches why you came here

After the media page proves public authority, most visitors need one of three things: founder context, delivery context, or direct booking logistics. Moving to the right next page keeps the trust trail intact instead of forcing people to reconstruct it themselves.

Need founder context?

Use the founder profile for background, philosophy, and strategic positioning.

Need delivery context?

Move to the services overview when the question is how the authority translates into real work.

Need booking logistics?

Send a media inquiry when you already have enough signal and just need scheduling or asset support.

Book Matt

Want Matt on Your Show?

Matt is available for podcast interviews, speaking engagements, and media features on SEO, AI-powered marketing, and small business growth strategies. If you’re evaluating fit, you can also meet our strategists.

Contact for Media Inquiries

Need a background review first? Read Matt’s full profile.

Need operational context too? Pair this page with the podcast for tone and the services overview for how the public authority trail maps back to delivery.