Matt LaClear author site · Books, podcast appearances, media resources, and reader contact

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Matt LaClear

Media resources

Media, press, and public authority resources for Matt LaClear

Review prior interviews, access approved bio and press materials, and find the right next step for podcast bookings, editorial requests, and speaking-related inquiries.

Podcast host? See podcast guest topicsOpen press kit assetsReview appearancesJump to booking details

Podcast hosts: use this page to validate credibility, then continue to the dedicated podcast guest page for audience fit, interview angles, and booking context.

For editors Fast access to bio copy, usable angles, and assets that are ready to publish. This page is designed to reduce deadline friction without forcing people through email first.
For hosts Use the appearance history to gauge credibility, then continue to the podcast guest page for audience fit. Best next step for podcast hosts who need episode angles, topic lanes, and booking context.
For buyers This authority layer helps connect the founder voice to the team, the frameworks, and the work itself. It turns scattered proof into a more coherent trust picture.

Quick answer

What can you do here quickly?

Use this page to review Matt's public interviews, pull ready-to-publish media materials, and route yourself to the right next action. Editors can move straight to bio assets. Hosts can validate credibility, then continue to the podcast guest page for fit and booking context. Buyers can trace public proof back into the founder and service structure.

Podcast host? See podcast guest topics Open press kit assets Review appearances Read founder profile Send a media inquiry
Podcast host? See podcast guest topics Open press kit assets Review appearances Jump to booking details

For hosts in a hurry

Validate fit, grab assets, or send the inquiry without reading the whole page.

1Review top appearances 2Open bio and press assets 3Send a media inquiry

Editorial shortcut

Use this page when you need media details fast

Start with prior interviews if you need to hear Matt's tone, subject range, or communication style. If you are an editor or coordinator, continue to the press kit for bio copy, talking points, and asset details.

If you are a podcast host, use the dedicated podcast guest page next for audience fit, topic angles, and booking context.

Interviews + assets Appearance history and publishable materials live together so trust can be evaluated quickly.
Podcast host path Hosts can validate credibility here, then use the dedicated guest page for audience lanes and booking context.
Same-day materials Booking and asset logistics are structured to support editorial timelines, not slow them down.

17 Years

Publicly discussing practical SEO and growth systems

13,277+

Campaigns informing the ideas behind interviews and frameworks

Book + Podcast

Books and interviews tied to the same practical marketing judgment

Press Kit Ready

Bio, talking points, assets, and booking details in one place

Common follow-up questions

How this page helps editors, hosts, and buyers

What is the media page for?

It is the public authority hub that consolidates appearances, bio copy, downloadable assets, and booking information so credibility can be evaluated without hunting across multiple pages.

Where should a podcast host start?

Start with the appearance history to hear tone and topic range. Then go to the podcast guest page to review audience-fit lanes, interview angles, and booking guidance.

How does this page help buyers?

Buyers use it as a trust signal. It shows that the founder voice is visible in interviews, books, frameworks, and the delivery model—not just in website marketing copy.

Best next step by visitor type

Editors

Go from appearances to the press kit if you need fast bio copy, assets, and usable framing.

Hosts

Use appearances first, then continue to the podcast guest page once tone and credibility feel like a fit.

Buyers

Use this page as public proof, then move to the team or services pages for delivery context.

Press Routing

Choose your media path

Pick the fastest path based on what you need.

Podcast Host

Start here if you want to hear Matt's public interviews, validate topic credibility, and then move into the dedicated host-fit page before outreach.

Go to podcast guest topics →

Journalist / Editor

Use the bio, downloadable assets, and approved talking points for fast coverage.

Event Producer

Go straight to booking details and media contact for speaking and feature requests.

Featured On

DigitalMarketer Podcast The Entrepreneur Way Business Creators Radio Show Business Innovators Radio

Why This Page Exists

Why producers, editors, and readers use this page

The media page is more than a list of links. It shows where Matt has spoken publicly, what topics he can discuss, and how to move from research to a clear booking or inquiry step.

Practical Depth

The ideas come from delivery, not content theater

Interviews, frameworks, and talking points are built around the same real-world client pressures the business deals with every day — ranking gaps, authority gaps, conversion friction, and AI-era trust problems.

Founder Visibility

The public voice maps back to real work

This page makes it easier to verify that Matt publishes ideas, speaks about the work, and explains practical marketing decisions in public.

Buyer Confidence

Visitors can review proof before reaching out

For commercial visitors, the page connects Matt’s profile, books, interviews, and team context into one clearer trust picture.

Press Efficiency

Editors and hosts get fast access to usable material

Bio copy, interview themes, assets, and booking details are all meant to reduce friction when a publication or show is working on a deadline.

Appearances

Media Appearances

These appearances are here to help editors, producers, and hosts quickly assess tone, topic range, and real-world credibility.

Guest Interview

Navigating SEO and Ranking Your Website

DigitalMarketer Podcast — Episode 26

Matt joined the DigitalMarketer team to discuss why ranking alone isn't enough without a tested offer, how client expectations of SEO agencies have evolved, a fresh approach to earning backlinks, and the strategy behind getting high-authority websites to link to your site.

Recent topics discussed: offer validation before SEO scale, modern backlink outreach, and expectation-setting with service clients.

Listen Now
SEO Strategy Link Building Client Expectations

Guest Interview

Building a Better Way to Market Your Business

The Entrepreneur Way — Episode 1537

Matt joined host Neil Ball to discuss how small businesses can leverage referral targets for big dividends, practical SEO tips for getting real results, and why mastering your mindset is the foundation for entrepreneurial success.

Recent topics discussed: referral-first growth strategy, practical SEO priorities, and founder mindset for sustainable scale.

Listen Now
Marketing Strategy SEO Tips Entrepreneurship

Guest Interview

SEO Expert and Founder of Your Ad Squad

Influential Entrepreneurs with Mike Saunders — Business Innovators Radio

Matt joined host Mike Saunders to share how his team pursues the best referral prospects in any industry to double client business size, his aggressive follow-up philosophy, and how SEO drives real growth for companies of all sizes.

Recent topics discussed: follow-up cadence that drives replies, referral targeting systems, and SEO execution that impacts pipeline.

Listen Now Watch on YouTube
SEO Referral Strategy Business Growth

Guest Interview

Growing Your Small Business with SEO and Link Building

Business Creators Radio Show — Episode 367

Matt joined host Adam Hommey to break down how to get premium link prospects to genuinely value linking to your site, whether SEO and link building are really dead, and the number one thing small business owners can do to start growing today.

Recent topics discussed: premium link prospecting, what still works in SEO today, and immediate growth actions for small teams.

Listen Now
Link Building SEO Strategy Small Business Growth

Proof checkpoint: Need host-fit details after reviewing appearances? Continue to the podcast guest page for audience lanes, topic options, and booking guidance. Need assets or editorial logistics instead? Stay on this page and use the press kit or booking section.

See if Matt fits your podcastOpen press kit assets

Authority

Published books and shows

Use this section to verify the broader public body of work behind Matt's interviews. Books support editorial and authority context here. Hosts who want audience-fit topic guidance should continue to the podcast guest page.

Open the Books HubPodcast host? Review guest topics by audienceSee Guest Appearances

Business / marketing authority

Business

Authority First

Why Relationships Are the Only Links That Matter in the AI Era

The business-facing authority title that frames relationship-led link acquisition and visibility in the AI search era.

View on Amazon →
Business / SEO

Link Rot

The SEO Field Guide to Backlink Monitoring, Reclamation, and Retention

A newer specialist SEO title showing Matt's practical work around backlink monitoring, reclamation, and authority retention.

View on Amazon →

Christian nonfiction

Christian nonfiction

THE LAST IDOL

Why Christians Who Believe in Grace Still Live as Though Everything Depends on Them

A Christian nonfiction title about grace, striving, and the idols that keep believers living under pressure.

View on Amazon →
Christian nonfiction

Why Is God Rejecting Me?

When the Feeling Has a Name

A focused Christian nonfiction work for readers naming and confronting the fear that God has rejected them.

View on Amazon →
Christian nonfiction

The Voice You Haven't Started

Why Heaven Feels Silent, and How to Hear the Indwelling Spirit

A faith-focused title about hearing, obedience, and the indwelling Spirit when heaven feels quiet.

View on Amazon →
Christian nonfiction

Does God Really Love Me?

What His Actions in Scripture Reveal That His Words Alone Cannot

A Christian nonfiction title that explores love through God's actions in Scripture.

View on Amazon →
Christian nonfiction

The Stronghold of Mount Hiba

Where Ancient Mythology, Pentagon Data, and Nephilim History Converge

A nonfiction exploration connecting ancient mythology, Pentagon data, and Nephilim history.

View on Amazon →

Fiction / narrative works

Fiction

The Wreckage

A Novel of Faith, Grief, and the Long Way Home

A narrative work of faith, grief, and the long path home.

View on Amazon →
Fiction

The Sealed Mountain

The Maddox Files Book 1

The first Maddox Files title and a fiction entry in Matt's broader narrative catalog.

View on Amazon →

Shows / podcast properties

Podcast

Rankings & Retainers

A distinct show asset for search, AI visibility, and marketing conversations. It is intentionally separated from the book catalog.

Browse episodes →
Guest appearances

Podcast Appearances

Verified guest interviews are now organized in a dedicated business/pastoral library instead of being buried inside the media page.

View appearances →

Connected Proof

Follow the Public Proof Back Into the Business

Founder Profile

Use the founder profile to inspect strategy judgment, public philosophy, and the decision-making layer behind client recommendations.

Review founder profile →

Senior Team

Meet the specialists who carry the technical, authority-building, and client-experience lanes around the senior strategy role.

See who handles delivery →

Service Structure

See how the public proof connects back to the actual services and delivery model behind the work.

Review services →

Press Kit

Press kit and bio

Editors, producers, and coordinators can use the materials below for publication prep, host notes, and booking logistics. Podcast hosts who still need help deciding fit should use the podcast guest page first.

Bio options Short and medium versions are already written for publishing speed. Use them as-is or trim them without losing the key authority signals.
Interview themes The suggested angles stay close to search, authority, and delivery reality. That makes conversations more useful for the audience and easier to position editorially.
Booking logistics A simple operational layer keeps producers from chasing basics over email. Lead time, timezone, format fit, and asset turnaround are all surfaced here.
Matt LaClear headshot

Matt LaClear

Marketing & SEO Strategist

Matt LaClear is a marketing veteran with 17 years of experience helping small businesses grow through SEO and digital marketing services. Over the past 17 years, he has managed 13,277+ SEO campaigns across dozens of industries, delivering real-world results — not hype. He is the author of Authority First and host of the Rankings & Retainers podcast. Based in Lansing, Michigan. For deeper frameworks and practical walkthroughs, read the blog.

Topics Matt Covers

SEO Strategy AI & Marketing Link Building Small Business Growth Content Strategy Local SEO Reputation Management

Copy-Paste Bio Options

Short Bio (50–70 words)

Matt LaClear is a marketing and SEO strategist with 17 years of campaign experience and 13,277+ SEO campaigns managed. He is the author of Authority First and host of the Rankings & Retainers podcast, where he shares practical growth frameworks for service businesses and agencies.

Medium Bio (100–130 words)

Matt LaClear is a Lansing-based marketing and SEO strategist with 17 years of experience helping businesses grow through search visibility, authority-building, and conversion strategy. Across 13,277+ SEO campaigns, he has worked with small businesses, national brands, and agency partners across multiple industries. Matt is the author of Authority First and host of the Rankings & Retainers podcast, where he breaks down practical systems for SEO, AI-era discoverability, and client acquisition. His media appearances focus on actionable strategy, not theory, with clear guidance teams can implement immediately.

Suggested Interview Angles

  • • What changed in SEO after AI answers became the first touchpoint for many buyers
  • • How local businesses can compete without enterprise budgets
  • • What makes link building ethical, durable, and worth reporting to clients
  • • How to structure content so it earns both rankings and recommendations
  • • The "authority-first" framework for long-term growth without shortcuts
  • • Common agency retention mistakes and how to fix them with better delivery systems

Preferred Show Formats & Booking Logistics

Format: 25–45 minute podcast interviews, panels, and virtual talks
Audience fit: Founders, marketers, agency operators, local business owners
Lead time: Typically 7–14 days for new bookings
Recording: Remote studio setup with quality mic/video available
Timezone: Eastern Time (Lansing, Michigan)
Assets turnaround: Bio, headshots, speaking photos, and logos typically same day
Matt LaClear speaking at a public event

Speaking asset

Live speaking image for hosts and editors

Use this secondary press-kit photo when a story, podcast page, or event listing needs a public-speaking visual instead of a standard headshot.

Download speaking photo

Downloadable Assets

Logo (SVG) Logo White (SVG) Speaking Photo (JPG)

Media Contact

Best next step

Podcast host next step

If you already trust the credibility and want to know whether Matt fits your audience, continue to the podcast guest page. That page is the faster booking decision tool for hosts and producers.

See if Matt fits your podcast

Need founder context?

Use the founder profile for background, philosophy, and strategic positioning.

Need delivery context?

Move to the services overview when the question is how the authority translates into real work.

Need booking logistics?

Send a media inquiry when you already have enough signal and just need scheduling or asset support.

Book Matt

Booking details and media inquiries

Use this section for editorial requests, interview coordination, feature opportunities, and speaking-related outreach. If you are booking a podcast and still need audience-fit or topic guidance, start with the podcast guest page before sending the inquiry.

Contact for Media Inquiries

Podcast hosts should include show audience, preferred topic lane, format, and timing; if you still need fit guidance, use the podcast guest page first.

Need operational context too? Pair this page with the appearance library for tone and the services overview for how the public proof maps back to delivery.