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Matt LaClear

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About Matt LaClear

I believe practical experience matters more than hype. I'm a marketing veteran since 2009 focused on practical SEO and marketing that helps small businesses grow.

Matt LaClear in a professional setting.

Story

My Story Isn't About AI. It's About Business.

Since 2009, my world has been marketing for small, traditional businesses. I've lived in the trenches, managing 13,277+ SEO campaigns—including extensive link building programs across dozens of industries. My job has always been about one thing: getting tangible results that business owners can see on their bottom line. The case studies on this site document many of those outcomes in detail.

I remember talking to my local mechanic—a guy I've trusted for years—and he was pulling his hair out trying to use new tools for a simple flyer. He said, "It sounds like a robot wrote it." That’s when I realized the problem wasn’t the tech—it was the gap between the tool and the real-world business context.

That’s why I built this site: to share practical playbooks, walkthroughs, and examples that help business owners get better outcomes without the hype.

Promise

My Promise to You

You don't need another fast-talking techie. You need a practical partner who understands your world. Here's what that means.

We'll Speak Plain English

No confusing tech jargon, ever. We'll talk about your business and your goals in a way that makes sense to you.

We'll Focus on Practical Results

If a strategy doesn't save you time or help you get customers, we don't do it. Everything we do is focused on your bottom line.

I'll Respect Your Time & Budget

My goal is to be a trusted partner, not just another vendor. I'll provide clear, upfront pricing and will never waste your time.

Framework

What to Expect Here

Clear writing, practical resources, and ideas you can put to work quickly.

  1. Practical Resources

    No fluff—just playbooks, examples, and frameworks that make marketing easier to execute.

  2. Examples & Frameworks

    Practical examples and repeatable frameworks you can apply to your marketing.

  3. Podcast Walkthroughs

    Short episodes with practical SEO and marketing ideas you can apply quickly.

Results

Results at a Glance

Personal

Beyond Business

When I'm not working on marketing and SEO, here's what keeps me busy.

Rankings and Retainers podcast cover
Podcast

Rankings and Retainers

For real SEO pros who use modern tools to scale strategy, not replace it. I share tactics and insights from managing 13,277+ campaigns—short episodes, big ideas.

Away From Screens

When I’m not working, you’ll usually find me camping or fishing. It’s how I reset and stay grounded.

Why This Matters

I believe the best work comes from people who have lives outside of work. The outdoors keeps me grounded, curious, and patient—qualities that make me better at building and sharing practical ideas.

Connect

Let's Connect

If you want help with SEO, content, or making your marketing easier to execute, start with the featured article, the podcast, or send a note.