Get Recommended by AI — and Turn Those Recommendations Into Real Leads
Search changed. SEO still drives rankings and trust, but AI systems increasingly influence who gets the click and who gets the call. Matt LaClear SEO Services helps Lansing-area businesses win both layers.
Primary focus: Lansing, East Lansing, Okemos, Haslett, Holt, Mason, Grand Ledge, and DeWitt.
Want to review operator background first? Meet Matt LaClear.
13,277+
Campaigns
Up to 15×
Law Firm lead growth
100%
U.S.-Based
SEO + GEO
Execution
Source: Law Firm SEO case study. Single-case result; outcomes vary by baseline, market, and timeline.
Onboarding
Start Here
Have pre-sales objections? Share our frequently asked questions page with your team before the call. View transparent pricing →
- • 13,277+ campaigns executed since 2009
- • Law Firm case study shows up to 15× lead growth
- • 100% U.S.-based strategy and implementation
Context
SEO Still Matters — But AI Changed Search
Who SEO + GEO Is For
- Businesses that depend on consistent inbound leads
- Owners tired of rising ad costs
- Teams that want long-term visibility, not short spikes
- Brands that want to be recommended, not compared
Who This Is Not For
- DIY shortcut seekers
- Businesses chasing cheapest-price SEO
- Teams unwilling to invest in authority
- Anyone expecting overnight results
AI Answers Directly
ChatGPT, Perplexity, and Google AI Overviews increasingly answer questions without sending as many clicks.
Rankings ≠ Traffic Anymore
You can rank well and still lose clicks. SEO + GEO gives your business two paths to visibility.
Competitors Are Adapting
Forward-thinking local businesses are already earning AI mentions while strengthening organic performance.
If your site recently took a hit, review our Google penalty recovery case study for the remediation playbook.
GEO Layer
Meet GEO: The Next Layer of SEO
Generative Engine Optimization helps your business earn citations and recommendations in AI surfaces while local SEO keeps your core rankings stable and growing.
Get Cited in ChatGPT Answers
When users ask for local recommendations in your niche, your brand is better positioned to appear.
Appear in Perplexity Results
Perplexity prefers trusted, structured sources. We optimize for citation-worthiness.
Show Up in AI Overviews
Google's AI layer is rapidly becoming part of everyday search behavior and click paths.
For vertical rollout planning, pair the GEO playbook with our SEO by industry breakdown.
Scope
What's Included in Every Engagement
AI Visibility Audit
Evaluate how AI currently interprets your business and identify visibility gaps.
Entity Authority Building
Strengthen the consistency of who you are, what you do, and where you operate.
Answer-Optimized Content
Build content structures designed for citation, clarity, and conversion intent.
Citation Tracking
Monitor mentions across AI-assisted search surfaces over time.
Technical SEO Foundation
Fix crawl, speed, Core Web Vitals, and schema issues that block performance.
Local SEO + GBP
Improve map pack and local-service visibility in your real service area.
Authority Link Building
Earn trusted links that reinforce both ranking and AI trust signals.
Real-Time Dashboards
Track rankings, traffic, citations, and lead indicators with transparency.
Pricing
Transparent SEO + GEO Pricing
No lock-in contracts. No hidden fees. Month-to-month plans built around results.
SEO Foundation
$1,050/mo
Core local SEO for small businesses building organic visibility in Lansing.
- ✓ Technical SEO audit & fixes
- ✓ Google Business Profile optimization
- ✓ On-page SEO for key service pages
- ✓ Local citation building
- ✓ Monthly reporting dashboard
- ✓ Core Web Vitals monitoring
Most Popular
SEO + GEO Growth
$2,100/mo
Full SEO + GEO system for businesses competing in crowded local markets.
- ✓ Everything in Foundation
- ✓ GEO entity & authority optimization
- ✓ Answer-optimized content creation
- ✓ AI citation tracking (ChatGPT, Perplexity, AI Overviews)
- ✓ Authority link building (monthly)
- ✓ Schema & structured data implementation
SEO + GEO Authority
$3,675/mo
Premium execution for market leaders and multi-location businesses.
- ✓ Everything in Growth
- ✓ Dedicated senior strategist
- ✓ Bi-weekly strategy sprints
- ✓ Advanced entity & knowledge graph work
- ✓ Multi-platform AI visibility tracking
- ✓ Custom content pipeline & editorial calendar
All plans are month-to-month. Custom scoping available for enterprise or multi-location needs. Book a free consultation to identify which track fits your goals.
Process
How We Get You Recommended
- 1) AI Visibility Audit: We identify where your current presence is missing or weak across search and AI surfaces.
- 2) Entity + Authority Building: We build consistency and trust around your business identity.
- 3) Answer-Optimized Content: We structure service and support pages so your expertise is easier to cite.
- 4) Track, Iterate, Scale: We measure outcomes, adapt quickly, and compound gains over time.
"Matt didn't just tell us what was wrong — he showed us exactly how to fix it. Within 60 days, we went from invisible to getting calls every week."
Proof
Case Study Highlights
Law Firm
Up to 15×
Lead Growth (Case Study)
Home Health
Page 7 → #1
Ranking Gain
Medical Practice
138%
Traffic Growth
Source: Law Firm SEO case study. Single-case result; outcomes vary by baseline, market, and timeline.
Differentiators
Why Matt LaClear SEO Services
13,277+ Campaigns Since 2009
Battle-tested execution from real-world campaigns across competitive verticals.
Built for the AI Era
Systems designed for both ranking signals and recommendation signals.
100% U.S.-Based Execution
Fast communication, accountable implementation, and clear monthly priorities.
No Guesswork
Track, test, and iterate from outcome data — calls, forms, and pipeline impact.
Verticals
Industries We Help
Comparison
Matt LaClear SEO + GEO vs Typical SEO Agency
| Criteria | Matt LaClear SEO Services | Typical SEO Agency |
|---|---|---|
| GEO / AI Visibility | Integrated SEO + GEO strategy | Usually not offered |
| AI Platform Tracking | ChatGPT, Perplexity, AI Overviews | Google-only reporting |
| Campaign Experience | 13,277+ campaigns | Often under 500 |
| Reporting | Dashboards + strategy guidance | Monthly PDF summaries |
| Team Location | 100% U.S.-based | Often mixed outsourcing |
| Contract Terms | Performance-first engagement | Often 6–12 month lock-ins |
Want the same system mapped to your market?
Bring your site, goals, and service area. We’ll map practical next moves.
FAQ
Frequently Asked Questions
How soon will I see results?
Most campaigns show early movement in 6–8 weeks, then compound as implementation matures.
Do you use 100% AI-generated content?
No. We use AI for research and acceleration, then apply human strategy, editing, and quality control.
Is there a long-term contract?
Engagements are structured around results and strategic fit — not lock-in tactics.
What's the difference between SEO and GEO?
SEO helps rankings in traditional search results. GEO improves how your business is interpreted and cited in AI-assisted answers.
How much does it cost?
Plans start at $1,050/month for SEO Foundation and scale to $3,675/month for the full SEO + GEO Authority track. All plans are month-to-month — no lock-in contracts. See transparent pricing or book a consultation for a custom recommendation.
CTA
Ready to Own the AI Answers?
Get a practical SEO + GEO roadmap tailored to your market, goals, and service area.
Related
Related Services
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Reputation Management (Nationwide)
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