Lansing SEO + GEO · Senior-led, U.S.-based
Senior-led SEO + GEO built to win rankings, AI visibility, and better leads
Search changed. Rankings still matter, but AI systems now influence who gets cited, who gets compared, and who gets contacted. This service is built to help your business win both layers with senior-led strategy, U.S.-based execution, transparent scope, and a 90-day ranking progress guarantee. Review guarantee terms and the site-wide legal terms.
Primary focus: Lansing, East Lansing, Okemos, Haslett, Holt, Mason, Grand Ledge, and DeWitt — with nationwide delivery for right-fit service businesses and multi-location campaigns that need a more senior plan.
Want to review who actually does the work first? Meet Matt LaClear, see the team, or review the public media and authority assets.
Prefer to evaluate first?
Use the links below to pressure-test fit before a call, starting with proof, scope, pricing, and guarantee details.
Every campaign starts with a baseline review, priority sequence, and realistic timeline based on your market and existing site condition.
Decision guide
Best for teams that need a real operator’s plan — not just rank tracking, junior account management, and vague monthly activity.
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Use this if your market is already competitive. The service is built for businesses that need stronger authority signals, cleaner service-page decisions, and better lead quality at the same time.
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Need local credibility without capping national or multi-location potential? The positioning starts from Lansing trust, but the delivery model is designed for service businesses that need broader campaign coverage too.
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Not sure whether SEO is the first move? If the site is the weak point, we say that early and route you toward the right foundation instead of forcing the wrong retainer.
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The first 90 days are structured for visible progress. That means technical cleanup, trust-layer upgrades, and answer-ready service assets — not just dashboard screenshots.
Onboarding
Start here if you want to review fit before you book
Step 1
Review Methodology
Understand the sequencing, scope, and first-90-days priorities before selecting a plan.
Step 2
Inspect Proof + Guarantee
Review named case studies, then compare the public guarantee terms before moving into a call.
Step 3
Book Free Consultation
Bring your questions, objections, and shortlist notes so the roadmap starts from a real buying context.
Need more buying context?
Use these links to align partners, answer objections, and sanity-check fit before the consultation.
Proof
Start with the proof closest to your situation
Top-tier buyers usually do not want generic reassurance. They want to find the nearest match to their market, risk level, and growth goal fast — then inspect the numbers for themselves.
ROI-heavy proof
Law firm growth
Inspect the Las Vegas law firm campaign that produced 1,552.89% ROI, about $1M in added revenue, and +102.07% YoY organic traffic.
Trust-sensitive markets
Healthcare visibility
Review the healthcare campaign that produced +88% organic clicks, +176% impressions, and page-one visibility across multiple service lines.
Recent local momentum
Local service growth
See the Lansing campaign that drove +258% impressions, +38% clicks, and 75 of 149 tracked keywords into the top 3.
Need the full library?
Browse all SEO case studies
Compare campaigns by vertical, timeline, and business model — then pair them with the methodology and features pages.
Want proof by market type? Start with law firm SEO, healthcare SEO, home services SEO, or SaaS SEO before booking.
Supplementary authority signal: before the book evolved into Authority First, Matt LaClear's first-edition title reached the #2 Amazon result for “link building.” It adds public-marketplace context, but the named case studies above should remain the primary proof buyers use to judge SEO fit.
Proof checkpoint
If the proof looks close to your market, this is where most buyers decide whether SEO should come first.
Use the short checklist below to move from “interesting proof” to “is this actually the right next move for our business?” without jumping straight into a call.
- Confirm the site is strong enough to convert the visibility you want to create.
- Compare guarantee, pricing, and methodology so the scope feels concrete before you book.
- Use the context section next to pressure-test whether SEO, web design, or AI optimization should lead.
Context
What should a serious SEO buyer clarify in the first minute?
The right first move depends less on what is trendy and more on where the actual bottleneck lives. These three paths usually create the fastest clarity.
Start with SEO + GEO when visibility already exists, but the growth curve is flattening
If the business already has a usable site and some traction, but rankings, authority, and lead quality are underperforming, this is usually the right starting point.
Start with web design first when the site makes trust and conversion harder
If service pages feel thin, outdated, slow, or hard to trust, forcing more traffic into them is usually expensive. In those cases, web design should often come first.
Start with AI optimization when you need a one-time citation and entity cleanup
If the main issue is how AI systems interpret and compare the brand, and you are not ready for a monthly campaign, AI optimization can be the cleaner first move.
SEO Still Matters — But AI Changed Search
Who SEO + GEO Is For
- Businesses that depend on consistent inbound leads
- Owners tired of rising ad costs
- Teams that want long-term visibility, not short spikes
- Brands that want to be recommended, not compared
Who This Is Not For
- DIY shortcut seekers
- Businesses chasing cheapest-price SEO
- Teams unwilling to invest in authority
- Anyone expecting overnight results
AI Answers Directly
ChatGPT, Perplexity, and Google AI Overviews increasingly answer questions without sending as many clicks.
Rankings ≠ Traffic Anymore
You can rank well and still lose clicks. SEO + GEO gives your business two paths to visibility.
Competitors Are Adapting
Forward-thinking local businesses are already earning AI mentions while strengthening organic performance.
If your site recently took a hit, bring that context into the consultation so the first roadmap accounts for recovery work, remediation, and trust rebuilding in the right order.
GEO Layer
Meet GEO: The Next Layer of SEO
Generative Engine Optimization helps your business earn citations and recommendations in AI surfaces while local SEO keeps your core rankings stable and growing.
Get Cited in ChatGPT Answers
When users ask for local recommendations in your niche, your brand is better positioned to appear.
Appear in Perplexity Results
Perplexity prefers trusted, structured sources. We optimize for citation-worthiness.
Show Up in AI Overviews
Google's AI layer is rapidly becoming part of everyday search behavior and click paths.
For vertical rollout planning, pair the GEO playbook with our SEO by industry breakdown.
Scope
What's Included in Every Engagement
AI Visibility Audit
Evaluate how AI currently interprets your business and identify visibility gaps.
Entity Authority Building
Strengthen the consistency of who you are, what you do, and where you operate.
Answer-Optimized Content
Build content structures designed for citation, clarity, and conversion intent.
Citation Tracking
Monitor mentions across AI-assisted search surfaces over time.
Technical SEO Foundation
Fix crawl, speed, Core Web Vitals, and schema issues that block performance.
Local SEO + GBP
Improve map pack and local-service visibility in your real service area.
Authority Link Building
Earn trusted links that reinforce both ranking and AI trust signals.
Real-Time Dashboards
Track rankings, traffic, citations, and lead indicators with transparency.
Pricing
Transparent SEO + GEO Pricing
No lock-in contracts. No hidden fees. Month-to-month plans built around results.
Risk reversal
What the 90-day guarantee actually covers
What counts as progress
Documented upward movement across the agreed keyword portfolio using Search Console, rank tracking, and monthly reporting—not one cherry-picked term.
What happens if it misses
If no documented ranking progress is achieved in the first 90 days, the 4th month is provided at no charge when the agreed implementation requirements are met.
Where to verify the fine print
Read the guarantee terms, compare what each guarantee covers, and review the legal terms before you book.
Foundation
SEO Foundation
$1,050/mo
Core local SEO for small businesses building organic visibility in Lansing.
- ✓ Technical SEO audit & fixes
- ✓ Google Business Profile optimization
- ✓ On-page SEO for key service pages
- ✓ Local citation building
- ✓ Monthly reporting dashboard
- ✓ Core Web Vitals monitoring
Most Popular
Growth
SEO + GEO Growth
$2,100/mo
Full SEO + GEO system for businesses competing in crowded local markets.
Best fit: businesses already getting some traffic but losing ground on trust, authority, or conversion clarity.
- ✓ Everything in Foundation
- ✓ GEO entity & authority optimization
- ✓ Answer-optimized content creation
- ✓ AI citation tracking (ChatGPT, Perplexity, AI Overviews)
- ✓ Authority link building (monthly)
- ✓ Schema & structured data implementation
Authority
SEO + GEO Authority
$3,675/mo
Premium execution for market leaders and multi-location businesses.
- ✓ Everything in Growth
- ✓ Dedicated senior strategist
- ✓ Bi-weekly strategy sprints
- ✓ Advanced entity & knowledge graph work
- ✓ Multi-platform AI visibility tracking
- ✓ Custom content pipeline & editorial calendar
All plans are month-to-month. Custom scoping available for enterprise or multi-location needs. Read the pricing explainer, compare SEO vs AI optimization vs web design, or book a consultation to identify which track fits your goals.
Review the buying logic before kickoff
Share the key scope, guarantee, and methodology pages with decision-makers so the recommendation feels concrete before the call.
Need proof, not promises?
Start with named outcomes and review the case studies closest to your market, timeline, and lead model.
Process
How your business becomes easier to recommend
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AI Visibility Audit: We identify where your current presence is missing or weak across search and AI surfaces.
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Entity + Authority Building: We build consistency and trust around your business identity.
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Answer-Optimized Content: We structure service and support pages so your expertise is easier to cite.
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Track, Iterate, Scale: We measure outcomes, adapt quickly, and compound gains over time.
Implementation
What the first 90 days actually look like
This is not a "wait three months and hope" engagement. The first quarter is structured to create fast clarity, remove technical blockers, and publish the authority signals that both search engines and AI systems use to evaluate your business.
Weeks 1–2: Baseline + decision plan
We audit rankings, technical issues, local signals, service-page gaps, and AI visibility. You get the priorities first, not a vague "we're working on it" update.
Weeks 3–4: Fix the blockers
We handle technical SEO fixes, schema cleanup, Google Business Profile improvements, and entity consistency so the site is easier to crawl, trust, and cite.
Weeks 5–8: Build the trust layer
Core service pages, FAQ support, internal links, and authority assets are upgraded so your site answers buyer questions cleanly and gives AI systems better citation material.
Weeks 9–12: Measure + compound
We review movement, identify what is gaining traction, and turn that into the next sprint. If the wrong page type or message is underperforming, we adjust instead of forcing it.
What you provide
- Access to the current website, analytics, and Google Business Profile
- Fast feedback on messaging, priorities, and service-area details
- Real operational input so claims stay grounded in actual experience
What we handle
- Technical SEO, local visibility work, schema, and AI citation-readiness
- Prioritization of pages and assets that can move visibility fastest
- Reporting that ties work back to rankings, traffic, inquiries, and lead quality
Scope Clarity
What is included — and what is not
Included in the SEO + GEO engagement
- Technical audits and implementation guidance tied to your actual site issues
- Local SEO, GBP work, service-page improvements, schema, and internal linking
- Authority-building priorities that support both rankings and AI recommendation signals
Not included by default
- Google Ads management, social media management, or generic "full-service marketing" add-ons
- Black-hat links, fabricated reviews, or any tactic that would fail under scrutiny
- Unlimited content production beyond the tier scope unless separately scoped
Browse Case Studies
Start with named campaigns and real outcomes if you want proof before you want a pitch.
Review Methodology
See the sequence behind the first 90 days, scope, and trust-layer buildout.
Review Guarantee Terms
Inspect the benchmark logic, remedy, and eligibility details in writing before you commit.
Book Strategy Call
Get a practical roadmap tailored to your market, service area, and lead goals.
Differentiators
Why this SEO + GEO service fits serious buyers
Senior strategist + specialist bench
The strategy stays close to the lead operator while implementation is supported by a U.S.-based specialist team — not sold by one person and handed off to whoever is free.
Lansing roots, nationwide delivery
The page is grounded in local credibility, but the operating model is built for service businesses that need broader execution, multi-location clarity, or a more senior campaign rhythm.
Proof mapped to real buyer situations
Law firms, healthcare businesses, local service companies, and authority-sensitive brands can review named case studies instead of generic screenshots or vague win claims.
Transparent before the call
Pricing, methodology, features, FAQ, guarantees, and support guides are public so buyers can pressure-test fit before the consultation ever starts.
Verticals
Industries We Serve
Law Firms →
Healthcare & Medical →
Home Services →
Consultants & Coaches
Financial Services
Real Estate
SaaS & B2B →
eCommerce
Restaurants & Hospitality
Marketing Agencies
Professional Services
Local Service Businesses
Comparison
How this SEO + GEO approach compares with a typical SEO agency
| Criteria | Matt LaClear SEO Services | Typical SEO Agency |
|---|---|---|
| GEO / AI Visibility | Integrated SEO + GEO strategy | Usually not offered |
| AI Platform Tracking | ChatGPT, Perplexity, AI Overviews | Google-only reporting |
| Campaign Experience | 17 years of execution | Often under 500 |
| Senior Oversight | Lead strategist remains visible throughout the engagement | Often sold by senior staff, then handed off |
| Vertical Proof | Named case studies across law, healthcare, home health, and local service markets | Often limited to anonymous screenshots or broad claims |
| Reporting | Dashboards + strategy guidance | Monthly PDF summaries |
| Fit Guidance | Will recommend web design or another service first if SEO is not the right starting point | Often sells SEO regardless of readiness |
| Team Location | 100% U.S.-based | Often mixed outsourcing |
| Geographic Scope | Lansing-rooted positioning with nationwide delivery | Either purely local or generic national messaging |
| Contract Terms | Performance-first engagement | Often 6–12 month lock-ins |
| Guarantee | 90-day ranking progress guarantee — 4th month free if no documented improvement | None / vague promises |
Still comparing paths? Read how to choose an SEO agency, compare agency vs freelancer, or use the local vs national SEO guide before deciding.
Objections
Common buyer objections, answered directly
"SEO takes too long."
That is true if the campaign starts with generic activity instead of priority sequencing. The first 90 days here are built to remove blockers, tighten service-page messaging, and publish the strongest trust signals first.
"AI made SEO less useful."
AI changed the path, not the need for authority. Strong rankings, structured data, clear entity signals, and answer-ready content are now what help you win both clicks and citations.
"My site probably isn't ready."
If the site is the bottleneck, we call that early. Some businesses should start with web design or a site refresh before scaling SEO. That is cheaper than pushing weak pages harder.
"Agencies always blur the scope."
That is why the pricing, guarantee terms, FAQ, and features are all public. If a deliverable belongs in scope, you should be able to point to it before kickoff.
"I do not want to manage the whole campaign myself."
You should not have to. The process is designed to reduce internal lift by handling prioritization, implementation sequence, and reporting while only pulling you in where business truth, approvals, or service nuance are actually needed.
"How do I know who is really doing the work?"
That concern is fair. This is why the team, operator background, methodology, pricing, and proof are public — so you can evaluate the delivery model before you commit.
"We're beyond a small local campaign."
That is exactly why the page makes a point of clarifying fit. The work starts from Lansing trust, but the process can support broader service areas and multi-location authority campaigns when the business is the right match.
"How do I compare this against in-house or freelancer options?"
Use the agency vs freelancer guide, the monthly vs one-time SEO explainer, and the SEO vs PPC comparison to evaluate tradeoffs before you book.
Decision checkpoint
If the objections feel resolved, the last step is deciding whether you want a proof-first review path or a direct roadmap conversation.
Use the stats as a confidence check, then choose whether you want more diligence material or want the system mapped to your market now.
90 Days
ranking progress guarantee
Monthly
transparent reporting cadence
13,277+
SEO campaigns managed
Want the same system mapped to your market?
Bring your site, goals, and service area. We’ll map practical next moves without making you sit through a vague sales loop first.
FAQ
Frequently Asked Questions
Most campaigns show early movement in 6–8 weeks, then compound as implementation matures.
No. We use AI for research and acceleration, then apply human strategy, editing, and quality control.
Engagements are structured around results and strategic fit — not lock-in tactics.
SEO helps rankings in traditional search results. GEO improves how your business is interpreted and cited in AI-assisted answers.
Plans start at $1,050/month for SEO Foundation and scale to $3,675/month for the full SEO + GEO Authority track. All plans are month-to-month — no lock-in contracts. See transparent pricing, review the pricing explainer, compare which service should come first, or book a consultation for a custom recommendation.
Sometimes, yes. If the current site is weak on trust, speed, service clarity, or conversion flow, a web design upgrade can create a better foundation before you scale traffic into weak pages. If the site is already credible enough, SEO + GEO can start immediately. The easiest way to pressure-test that decision is to compare the site-readiness guide, the service comparison, and the methodology page.
Resources
Support content for buyers doing diligence
How to Choose an SEO Agency
Use a practical scorecard to compare fit, scope, trust, and reporting before the first call.
Is Your Site Ready for SEO?
Check whether your current site can support visibility, trust, and conversion before you scale traffic.
SEO Pricing Explained
Share pricing context, scope expectations, and common retainer pitfalls with stakeholders.
Monthly SEO vs One-Time Optimization
Clarify when a recurring retainer beats a one-time cleanup and when it does not.
SEO vs PPC
Compare compounding search equity against paid lead volume before you set channel priorities.
SEO vs AI Optimization vs Web Design
Choose the right first move based on the actual bottleneck, not the loudest tactic.
Local SEO vs National SEO
Use the local-versus-national decision guide to align service area, budget, and competitive scope.
What Happens After You Sign an SEO Agreement?
Set onboarding expectations and show stakeholders what the first 90 days look like.
CTA
Ready to Own the AI Answers?
Get a practical SEO + GEO roadmap tailored to your market, goals, and service area.
Not ready to book yet? Start with the SEO case studies, the guarantee terms, the methodology page, or the agency comparison guide.
AI Optimization (Nationwide)
One-time project to get your business recommended by ChatGPT, Perplexity, Gemini, and AI Overviews.
Web Design (Lansing)
Conversion-focused websites built from scratch — the ideal foundation before optimization.
Reputation Management (Nationwide)
Make negative search results lose visibility through ethical content suppression and monitoring workflows.