Stronger visibility, trust & lead quality · Senior-led since 2009 · 13,277+ campaigns delivered · U.S.-based senior team

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Matt LaClear

Headshot of Matt LaClear, Lansing strategistLansing, MI — Local Execution

Two ways to grow your Lansing business

Need a website that converts, or more traffic from Google and AI? Both services are built and delivered locally — by a Lansing native with 17 years of execution behind him. Pick the path that fits where you are right now.

Web design delivery

On-time launch guarantee

Built for Lansing businesses that need a credible site live quickly, not another drifting project timeline.

Search growth

90-day SEO progress commitment

The SEO path is built to show measurable movement early, with local pack and AI visibility in the same plan.

Local operator

Lansing-led since 2009

Review the founder profile before you book if local context and direct accountability matter to you.

Best next review

Use proof and routing before you decide which service comes first

If you are comparing whether to fix conversion first or demand first, the fastest diligence path is to review example work, the SEO delivery model, and a consultation path that sequences both without overbuying.

If your scope reaches beyond Greater Lansing—multiple markets, U.S.-wide reputation issues, or agency fulfillment needs—compare this local path with the nationwide service track before you book so the market scope is right from the start.

13,277+ SEO Campaigns

17 Years • Lansing Local

60+ Business Sites Delivered

On-Time Launch Guarantee

90-Day SEO Progress Guarantee

Choose Your Path

Which service fits your situation?

Both are built for Lansing-area businesses. The difference comes down to what you need most right now.

Lansing Web Design

Need a website?

You need a new or rebuilt website that actually converts visitors into calls, leads, and booked jobs — delivered on time and below the local agency rate.

  • Custom design 30% below the Lansing agency average
  • Fixed project pricing — no retainers, no surprises
  • On-time launch guarantee + 60-day post-launch support
  • Built-in SEO, Core Web Vitals, and schema markup
  • You own the domain, code, and every pixel

Pricing starts at

$750 project

Starter (1–3 pages) · No lock-in

Lansing SEO + GEO

Need more traffic?

You have a website (or are getting one built) and need to rank on Google, appear in local packs, and get recommended by AI tools like ChatGPT and Perplexity.

  • Local SEO + Google Business Profile optimization
  • GEO layer — get recommended by ChatGPT, Perplexity & AI Overviews
  • Authority link building included in Growth and Authority tiers
  • Real-time dashboards — see rankings, citations, and AI visibility
  • Month-to-month — no lock-in contracts

Pricing starts at

$1,050 / mo

SEO Foundation · Month-to-month

Why this local path fits

Lansing-local. Two decades deep.

  • 17 years of campaign execution
  • Headquartered in Lansing — not an outsourced team
  • 60+ Lansing business websites delivered
  • 25,000+ link placements across all campaigns
  • Web design + SEO delivered under one roof
  • Back-to-back verified guarantees on both services

Not Sure Which You Need?

Use this quick guide

W

Start with Web Design if…

  • You don't have a website yet
  • Your current site looks dated or doesn't generate leads
  • Visitors bounce before contacting you
  • Your site fails Core Web Vitals or mobile tests
  • You need a credible digital presence fast
S

Start with SEO + GEO if…

  • You have a website that works but traffic is flat
  • Competitors rank above you for your key services
  • You're invisible in Google's local pack
  • ChatGPT or Perplexity never mention your business
  • You want compounding organic growth over time

Still not sure? Book Free Consultation — we'll walk through your situation and make a recommendation on the call.

Proof by situation

Review the proof that matches the risk you are trying to reduce

Lansing buyers usually need one of three things before they move: visual confidence that the site will look credible, search confidence that demand can actually grow, or scope confidence that this is still a local-market project and not a national one.

Routing

Which service usually comes first?

No credible site yet

Start with web design. SEO works better when the service pages, speed, and calls to action already support conversion.

Site exists, but traffic is flat

Start with SEO + GEO. The site may need selective upgrades, but you do not always need a full rebuild.

Both problems are real

We sequence the work. Build or refresh the key pages first, then launch the SEO + GEO campaign on a site that can actually capture demand.

Matt LaClear headshot

Authority

Why buyers can verify the person behind the work

Lansing native. 17 years of SEO and web design execution. Every Lansing project is built and managed directly — not outsourced.

60+

Business Websites Built

17

Years of Campaign Execution

+142%

Average Traffic Lift (SEO)

100%

U.S.-Based. Lansing Headquartered.

FAQ

Frequently asked questions

Next Step

Ready to grow your Lansing business?

Book Free Consultation and we'll identify which service fits your situation — no pressure, no pitch deck.