Built by Matt LaClear
Performance-first websites built for Lansing service businesses. Real projects, real metrics, real growth.
60+ Sites Delivered
Performance-First Architecture
Lansing, MI Since 2009
Featured Project
A complete website build for a 4th-generation construction, handyman, and landscaping company serving the Greater Lansing area.
Client
Essenmacher of Michigan
4th-generation, family-owned contractor
Industry
Construction & Home Services
Construction, handyman, landscaping
Location
Greater Lansing, MI
Serving Mid-Michigan communities
Scope
Full Website Build
Design, development, SEO, content
What We Built
Every decision was performance-driven: fast load times, clear service presentation, and a frictionless path from visitor to phone call.
Mobile-first layout with a dedicated hero for each service line — construction, handyman, and landscaping — ensuring every visitor lands on relevant content immediately.
Static HTML with optimized AVIF images, self-hosted fonts, and minimal JavaScript. Built for sub-second load times and green Core Web Vitals scores.
Schema.org structured data (LocalBusiness, Service, BreadcrumbList), semantic HTML, optimized meta tags, XML sitemap, and local keyword targeting for Greater Lansing.
Contact form with service-of-interest dropdown, click-to-call buttons on every page, and a clear three-step process section that removes friction from inquiries.
Before-and-after project gallery organized by service type — construction, handyman, landscaping — with optimized images that showcase craftsmanship while loading instantly.
Dedicated service area page targeting Greater Lansing and surrounding Mid-Michigan communities with local relevance signals for geo-targeted search visibility.
Tech Stack
Performance
Every site ships with performance baked in — not bolted on. Here's how Essenmacher of Michigan performs.
90+
PageSpeed Mobile
Google Lighthouse
<2.5s
Largest Contentful Paint
Core Web Vitals
<0.1
Cumulative Layout Shift
Core Web Vitals
<200ms
Interaction to Next Paint
Core Web Vitals
Metrics based on Lighthouse lab data and Chrome UX Report field data. Results may vary by connection and device.
All Projects
Websites designed and built by Matt LaClear for service businesses.
Full website for a 4th-generation construction, handyman, and landscaping contractor. Performance-first build with lead generation system.
View project details →
Shopify e-commerce build for a Lansing chiropractic clinic. Turned in-office-only Standard Process supplement sales into a 24/7 online store with goal-based navigation and trust-first design.
View case study →More projects coming
Additional web design projects will be showcased here as they launch.
Your project could be next
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