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Matt LaClear

Built with Matt LaClear

Lansing web design for service businesses that need more booked calls

Custom websites for Lansing service businesses — priced 30% below the local agency average. Transparent project pricing, no lock-in contracts, and you own everything we build.

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Custom website built for Essenmacher of Michigan — desktop view showing conversion-focused design for a Greater Lansing contractor
Essenmacher of Michigan website — mobile view

30% Below Lansing Avg

17 Years • Lansing Local

13,277+ SEO Campaigns

60+ Business Sites Delivered

Method

How Matt builds growth websites

Analyze

Heatmaps and analytics show what visitors do and where revenue leaks happen.

Optimize

Monthly updates improve messaging, layout, and conversion paths.

Protect

Static architecture keeps your site fast, secure, and resilient.

Matt LaClear headshot

Authority

Trust anchor: Matt LaClear

13,277+ campaigns since 2009. Lansing native focused on practical websites that convert.

Pricing

Transparent, Fixed-Price Web Design

Project-based pricing at 30% below the Lansing agency average. You own the domain, the code, and every pixel — no lock-in contracts.

Starter

$750

+ $70/mo maintenance

A fast, mobile-ready site for solopreneurs, event pages, or MVP launches.

  • ✓ 1–3 custom pages
  • ✓ Mobile-responsive design
  • ✓ Contact form integration
  • ✓ Basic on-page SEO setup
  • ✓ SSL & Google Analytics
  • ✓ 1 revision round
  • ✓ Hosting, security & backups

Core Business

$2,450

+ $125/mo maintenance

A solid online presence for small businesses ready to compete locally.

  • ✓ 5–10 custom pages
  • ✓ CMS (WordPress or custom)
  • ✓ On-page SEO & speed optimization
  • ✓ Contact & lead capture forms
  • ✓ Google Business Profile setup
  • ✓ 2 revision rounds
  • ✓ 30-day post-launch support

Most Popular

Growth Engine

$5,250

+ $175/mo maintenance

Conversion-optimized builds for growing businesses that need leads, not just a brochure.

  • ✓ Everything in Core Business
  • ✓ CRO & UX design strategy
  • ✓ Custom copywriting
  • ✓ Blog / content hub setup
  • ✓ Schema & structured data
  • ✓ Analytics dashboard & A/B testing
  • ✓ 3 revision rounds
  • ✓ 60-day post-launch support

Market Leader

$10,500

+ $245/mo maintenance

Full-scale builds for established businesses, e-commerce, and multi-location brands.

  • ✓ Everything in Growth Engine
  • ✓ E-commerce integration
  • ✓ Custom functionality & API work
  • ✓ Advanced performance tuning
  • ✓ Authority content pipeline
  • ✓ Quarterly strategy reviews
  • ✓ Priority support
  • ✓ Unlimited revisions during build

All projects are fixed-price with no surprises. Monthly maintenance includes hosting, security monitoring, backups, and technical support. Custom scoping available for unique requirements. Book a free consultation to identify which plan fits your goals.

Proof

Portfolio + proof

Real Lansing builds

Service businesses, churches, and local brands with performance-first architecture.

Browse portfolio →

Essenmacher of Michigan

Squarespace template (3.0/10) → custom build (8.3/10). Full before-and-after teardown.

Read case study →

Rassel-Daigneault Supplement Shop

Custom Shopify build turned in-office supplement sales into a 24/7 e-commerce channel (8.5/10).

Read case study →

Need a starting point?

Projects start at $750. Book a free consultation and performance audit to find the right fit.

Book Free Consultation →

Next Step

Ready to move from brochure site to growth engine?

Pick your next step and we’ll get moving.