Home health care • Myrtle Beach, SC • Local SEO • ~13-month campaign
How Rosemont Care Group captured 99 keyword rankings and grew sales 50% with local SEO in Myrtle Beach
This case study documents how a Myrtle Beach home health care business went from a horribly optimized site with zero local citations and no links to 99 new and improved rankings, a 22% sales jump in the first four months, and another 50% sales growth through the end of 2022.
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The challenge
The site was completely invisible in Myrtle Beach searches — and the SEO foundation was essentially missing.
When Rosemont Care Group hired our agency in December 2021, their website had the three problems that guarantee a local business stays invisible online: no on-page SEO, no citation presence, and no links. The site existed, but it wasn't built to be found.
What we found when we started
- No on-page SEO on any page — no keyword targeting, no heading hierarchy, no content structure built for search intent.
- Major content gaps: service areas that prospective clients were actively searching for had either thin content or no dedicated page at all.
- Zero business directory citations — the business had no listed presence in the local directories that matter for health care search rankings.
- No inbound links from relevant sources — the site had no external authority signals pointing to it.
- Unoptimized meta titles and descriptions across every page, with no local keyword integration for Myrtle Beach searches.
- No internal linking structure to connect service pages — search crawlers had no clear path through the site.
- Completely absent from the competitive local terms the business needed to own, including "home care Myrtle Beach" and "home health care Myrtle Beach."
What the campaign needed to accomplish
- Build an on-page SEO foundation from scratch — keyword-targeted content across every service page that mattered.
- Fill content gaps with service pages written specifically for high-value local search terms in Myrtle Beach.
- Establish the citation footprint a local health care provider needs to compete in local search results.
- Build relevant inbound links to create the authority signals Google requires in a competitive local market.
- Rewrite every meta title and description to win clicks from local searchers — not just appear in results.
- Connect all pages through internal linking so crawlers could understand site structure and authority flow correctly.
The approach
Five phases of work — built to produce fast local wins and keep compounding.
This was not a single fix. It was a five-phase local SEO system where each phase addressed a specific layer of the visibility problem, and the results compounded as each layer was added.
Phase 1
10 new service pages
We identified content gaps where competitors were ranking and Rosemont had nothing. We wrote 10 new service pages targeting those money keywords — including "home care Myrtle Beach," "home health care Myrtle Beach," and related local service terms. Each page was structured for search intent and optimized for its target keywords from the first draft. Good things happened for the client when we published them.
Phase 2
Full meta title + description rewrite
Title tags are a direct ranking factor and a click-through signal. We rewrote every meta title and description on the site — tying in local Myrtle Beach keywords, writing them to win clicks from searchers (not just satisfy a checklist), and differentiating each page so Google could clearly understand what it was about. The sooner a client's phone rings, the better. This work made that happen faster.
Phase 3
50+ business directory citations
In local SEO, citations are infrastructure. We submitted Rosemont Care Group to more than 50 relevant business directories — ensuring consistent name, address, and phone data across the directories that local health care search depends on. This work ran in parallel with the writing phases. Citation presence is unglamorous, but it's what separates businesses that rank locally from those that don't.
Phase 4
Link outreach — 17 earned links
Relevant local links deliver fast wins in local SEO campaigns. We conducted outreach to niche-relevant blogs and offered guest posts where Rosemont's expertise added genuine value. This resulted in 17 inbound links from relevant referring domains. Proper link building is a subset of business development — not algorithm manipulation — and the distinction shows in how long the results hold.
Phase 5
Internal link architecture
A confused search crawler suppresses the very pages you're trying to rank. We added internal links throughout the site in the right places — connecting the new service pages to each other, passing authority from the home page to key service pages, and giving crawlers a clear map of the site's structure. The 10 new service pages from Phase 1 ranked faster because of this work.
The results
Sales grew 22% in the first four months. Then another 50% across all of 2022.
The keyword data comes from our rank-tracking tools. The sales growth figures are what the client reported directly — first in early 2022, then again in January 2023.
Sales growth over the campaign
Indexed to campaign start. +22% in the first four months, +50% additional growth across 2022, for a cumulative +83% total sales increase over ~13 months.
*+83% reflects compounded growth: +22% sales in the first four months, then +50% additional sales across the full year of 2022. Both figures were reported directly by the client.
99
36 existing rankings improved and 63 brand-new rankings captured, measured from December 2021 through March 2022.
+22%
Sales grew 22% in the first four months — a direct result of new service pages and meta rewrites capturing local Myrtle Beach search traffic.
+50%
Sales grew another 50% across all of 2022 — on top of the first-year gains — as citations, links, and content continued to compound in the rankings.
+83%
Compounded over ~13 months: the combined effect of both growth periods represents an 83% total sales increase from the baseline at campaign start.
In their own words
What the client said after several years of working together.
This wasn't a one-campaign relationship. The trust that built over several years is reflected in how simply and directly they described it.
“We trust Matt & Danielle for all our SEO efforts these last several years. They are the best.”
Rosemont Care Group
Home Health Care • Myrtle Beach, SC
Key takeaways
What made this campaign produce these results
A 22% sales increase in four months came from fixing the most visible problems first. The 50% additional growth in 2022 came from those fixes continuing to compound as citations and links aged and content accumulated authority.
On-page SEO is the foundation
Nothing else works at full power without on-page SEO in place. Writing 10 service pages and rewriting every meta tag was the foundation that made citations, links, and internal structure hit harder. Start here, every time.
Citations are non-negotiable locally
In health care local search, 50+ relevant directory listings are table stakes. Zero citations before the campaign meant zero local authority signals. Building them unlocked what rankings and content alone would not have produced.
Targeted content ranks fast
The 10 service pages weren't generic — they targeted specific local keywords like "home care Myrtle Beach" where the site had no coverage. Content written for specific money keywords in a local market can produce rankings in weeks, not months.
Results compound over 12+ months
The +50% additional growth in 2022 happened because links age, citations accumulate trust, and content keeps gaining authority. The best local SEO work pays dividends long after the month it was done. At $1,500/month, the compounding return is hard to match.
Best next step
Once the local-growth story feels credible, move to the proof layer that closes the remaining gap
This case study proves what happens when a weak local foundation gets rebuilt correctly. From here, most buyers either want to compare the current local-SEO offer, inspect more case studies, or check risk and scope before deciding whether to move.
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Review home-services SEO
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Best if you want to compare a local rebuild story against legal, healthcare, or more recent search-growth examples.
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