Law firm • Las Vegas, NV • SEO + Google Ads + Facebook Ads + YouTube Ads + Web Design • 30-month campaign

How The Rosenblum Allen Law Firm generated a 1,552% ROI from SEO over 30 months

Item: Law Firm SEO Services
Rating: 5
Author: Molly Rosenblum Allen

This case study documents the full campaign — what the site looked like when we started, eight phases of work and the reasoning behind each, and the verified results Molly Rosenblum Allen reported when asked directly.

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ROI1,552.89%

Added revenue~$1M

Organic users YoY+102.07%

SEO clicks (full campaign)+282.5%

Campaign startSept 2019

Verified reporting This case study ties seven-figure growth and ROI back to a real 30-month campaign window.

Review revenue, ROI, traffic growth, and campaign timing together so the result stays inspectable instead of decorative.

Campaign architecture The write-up shows how technical, content, authority, and ad work compounded across eight phases.

That matters because the trust comes from the campaign sequence, not from asking you to accept “1,552% ROI” on faith alone.

Fit + next step If you need documented long-term SEO growth in a competitive market, this is the right kind of benchmark.

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The challenge

The site was working against itself before we touched it.

When Molly hired our agency in September 2019, her site had growth-blocking problems stacked on top of each other — technical, content, off-site authority, and conversion gaps all suppressing organic performance simultaneously.

What we found when we started

75 pages and blog posts that had no rankings, no backlinks, no social traffic, and no internal traffic — burning crawl budget and confusing search crawlers.
A bulky, slow website with hosting that made page speed worse and was difficult to optimize because of how it was built.
Content gaps across competitors' most valuable long-tail keywords — the firm was simply absent from those searches.
Meta titles and descriptions that were unoptimized and not written to win clicks, including missing local keyword signals.
Over 150 relevant online directories that did not list the firm — local citation coverage was essentially nonexistent.
Thin internal linking structure, no outbound links to authority sources, and backlinks that were either low-quality or insufficient.
No lead magnets or conversion assets to capture the traffic that was arriving.

What the campaign needed to accomplish

Eliminate the crawl budget drain so search engines could focus on the pages that actually mattered.
Rebuild the site on a faster, more optimized foundation with proper technical SEO structure.
Create content depth across the keyword landscape competitors were dominating.
Win more clicks from existing impressions through stronger meta copy and local keyword alignment.
Build the citation presence a Las Vegas law firm needs to compete in local search.
Establish link authority through ethical, relevance-first outreach rather than shortcut tactics.
Turn traffic into consultations with targeted lead magnets tied to specific practice areas.

The approach

Eight phases of work — each one sequenced to compound the last.

This was not a single tactic. It was a multi-phase system built over 30 months where each phase created the conditions for the next one to work.

Phase 1

Content pruning + 301 redirects

We identified 75 zombie pages with no rankings, no links, no traffic, and no internal value. Some were merged into stronger pages. Others were deleted. All were given proper 301 redirects so we didn't lose any link equity accumulated from those URLs. In SEO, less is more — a tighter, higher-quality site structure always outperforms a bloated one.

Phase 2

Full site redesign + WPengine migration

The existing site was bulky, slow, and structurally hard to optimize. We redesigned it from the ground up with technical SEO practices baked in and migrated hosting to WPengine for better page speed performance. The new design launched in May 2021. Organic traffic increased as a direct result.

Phase 3

50+ new blog posts on long-tail keywords

The firm's content was missing coverage of the long-tail keywords competitors were ranking for. We wrote more than 50 new blog posts targeting those gaps. Every post was approved by Molly before publishing to ensure it added genuine value. We then added internal links from those posts to the key service pages we were promoting, which improved rankings on those pages too.

Phase 4

Full meta title + description rewrite

We rewrote every meta title and description on the site to win clicks — not just satisfy a checklist. That means writing them to make searchers want to click, adding local keywords where appropriate, and differentiating descriptions so each page signals something specific about what's on it. The traffic impact is hard to isolate since this work ran in parallel with others, but it almost certainly contributed to the overall gains.

Phase 5

150+ business directory citations

We found over 150 relevant online directories that had no listing for the firm. Our team submitted the firm to all of them. Citation building is unglamorous work, but for a local law firm competing in a metro market like Las Vegas, NAP consistency and directory presence are critical local ranking signals. Traffic increased after this phase too.

Phase 6

Internal links + outbound authority links

We added internal links throughout the site in all the right places — helping Google understand the topical relationships between pages and passing authority to the pages we most wanted to rank. We also added outbound links to authority sites in the legal niche wherever they added genuine value. A well-linked site sends clearer topical signals. Traffic improved again.

Phase 7

Niche link outreach + HARO

We upgraded our link-building efforts to focus on niche-relevant blogs that receive real Google traffic, show no footprints of PBN or fake-site patterns, and are genuinely relevant to legal topics. We also pursued HARO (Help a Reporter Out) opportunities aggressively. Molly was very willing to share her legal expertise, which made HARO a particularly strong link source for the firm.

Phase 8

14 lead magnet campaigns

While organic traffic was climbing, we wanted to help Molly convert more of the new visitors into consultations. We created 14 lead magnet campaigns — one example being a "How to Keep Your Home in a Divorce" checklist in PDF format, complete with a dedicated landing page, email series, and thank-you page. These did not improve SEO rankings (lead magnets have no direct ranking effect), but Molly loved the results. We always clarified what each campaign was expected to do.

The results

The numbers Molly reported — sourced directly from our campaign data and her own revenue estimates.

These are not projections or estimates built from industry benchmarks. They are the actual figures from this campaign, shared by Molly in her own words.

Return on investment

1,552.89%

For every dollar invested in the campaign, the firm recovered $15 in return. Measured over 30 months.

Estimated added revenue

~$1 Million

Molly's own estimate. She said: "close to seven-figure territory" and noted the firm grew into a larger office because of it.

Organic users — year over year

+102.07%

1,935 organic users in March 2021 → 3,910 organic users in March 2022. A direct doubling of organic traffic in 12 months.

SEO clicks — full campaign

+282.5%

Total SEO click growth measured across the full 30-month campaign window.

Organic visits: March 2021

1,935

Baseline organic traffic during the March 14 – April 12, 2021 measurement period.

Organic visits: March 2022

3,910

Same measurement window one year later — 102.07% more organic users, directly after the core campaign phases were complete.

In Molly's own words

We asked Molly six questions on your behalf.

Rather than summarizing what she thought, we asked her directly. These are her unedited answers from a conversational Q&A conducted after the campaign had been running for over 30 months.

Question

Matt LaClear · Founder

"What solutions were you seeking when hiring us?"

Answer